″300 Spartans": A war for all seasons
Using movie for some decades is considered as a way for American public diplomacy's experts to confront their enemies that in real war with them they had not any success such as Vietnamese and Russian, although with them US never had any real war. This is a best way for American to promote their political ideas through cultural products as it will take fewer prices than wars.
The history of US in twenty century is full of reasons for persuasion of people inside and outside of America that, at the top of them, we can see the most influential mottos as "Promotion of Democracy". The United States as country which, historically, wanted to be at the top needed to show itself authentic as well as reliable so by a very carefully public diplomacy not only for its people but for all people throughout world tended to seek its political and economical interests and security through impact on conscious and knowledge of people in foreign countries as well as American citizens and corporations.
At the present time in which to convince people is very hard for politicians and every event is considered by people through scientific eyes, so playing with scientific rules and events can be very efficient to make Americans' face legitimate to the world. As Habermas in "Legitimation Crisis", believes that "politics no longer can presuppose the bases of decision-making but it might define that for itself. Politicians have to be able to legitimize itself, according to chances for compromises, and seeks for consequences."[1]
The movies are used in best way by Americans to draw and shock the eyes (Hypnotism) and brainwash people by American ideology. Many movies during cold war were produced to show Americans' success in all aspects such as politics, sport etc. The series such as The Rockies ( I , II,III,IV), The First Blood ( Rambo), Star Wars ( I,II,III,IV ) and recently 300 Spartans in which it is tried to show the superiority of western culture against Eastern barbarism.
The use of cultural products as movies are considered as soft power to ruin the character of enemy psychologically as it is a logical way to legitimize their future actions. The movie "300" by Hollywood is now considered as one of political products in sensitive situation between US and Iran as is deemed to be conflict between East and West. The plot of story is based on partially truth as well as a hallucination of an ill-minded writer. The Spartan kings, Leonidas, although all in ancient Greece as well as Representatives are not consent to send troops to fight Persians' king, Xerxes, to show their bravery and respect to Sparta. Leonidas remembers spectators G.W. Bush isolated by Americans as well as Congress refusing to fund troops in Iraq.
The movie like all American one promotes savagery from the first parts. As one sees title he can be sure he will see bloodshed. Moving toward Sparta, Persian messengers seem to attack there by their arms hanging their backs. The Persians depicted not to respect women as messenger wants Leonidas' wife not to interfere in conversation. Showing Persians very horrifying and with no mercy by a firing city and a boy dying on Leonidas' hands, Greeks are depicted holy as Zeus, the Greeks' greatest god, sank the Persians' fleets. Leonidas encourages his troops to resist against tyranny as if Bush standing in front of American soldiers encourages them to save Iraqi people from Saddam's tyranny.
One of interesting scene of the film is the similarity between what Bush and Neo-cons believe on Iran's struggle to have access Nuclear arms and showing a monster and some explosions as if director wants to depict and personify this threat to Americans because as we know personification is one American ideology and they like to image everything even spiritual and to embody them so it is very useful way to scare American masses as a powerful instrument as Noam Chomsky believes in Deterring Democracy. According to American idea Satan lives among people and it can be personify like human. Showing magicians and nomadic people stress on Asian and eastern superstitious beliefs. In general it has focused on superiority of western ideology and democracy over easterners.In general, these cultural products can help political leaders to show legitimacy and correctness of their claims to American easy- believers. America for its policy that include intervention in countries with rogue state need to shape public opinion not only in US but whole world by mass media.
[1] -هابرماس .يورگن. بحران مشروعيت تئوري دولت سرمايه داري مدرن . ترجمه جهانگير معيني . تهران . گام نو. ص 262
Using movie for some decades is considered as a way for American public diplomacy's experts to confront their enemies that in real war with them they had not any success such as Vietnamese and Russian, although with them US never had any real war. This is a best way for American to promote their political ideas through cultural products as it will take fewer prices than wars.
The history of US in twenty century is full of reasons for persuasion of people inside and outside of America that, at the top of them, we can see the most influential mottos as "Promotion of Democracy". The United States as country which, historically, wanted to be at the top needed to show itself authentic as well as reliable so by a very carefully public diplomacy not only for its people but for all people throughout world tended to seek its political and economical interests and security through impact on conscious and knowledge of people in foreign countries as well as American citizens and corporations.
At the present time in which to convince people is very hard for politicians and every event is considered by people through scientific eyes, so playing with scientific rules and events can be very efficient to make Americans' face legitimate to the world. As Habermas in "Legitimation Crisis", believes that "politics no longer can presuppose the bases of decision-making but it might define that for itself. Politicians have to be able to legitimize itself, according to chances for compromises, and seeks for consequences."[1]
The movies are used in best way by Americans to draw and shock the eyes (Hypnotism) and brainwash people by American ideology. Many movies during cold war were produced to show Americans' success in all aspects such as politics, sport etc. The series such as The Rockies ( I , II,III,IV), The First Blood ( Rambo), Star Wars ( I,II,III,IV ) and recently 300 Spartans in which it is tried to show the superiority of western culture against Eastern barbarism.
The use of cultural products as movies are considered as soft power to ruin the character of enemy psychologically as it is a logical way to legitimize their future actions. The movie "300" by Hollywood is now considered as one of political products in sensitive situation between US and Iran as is deemed to be conflict between East and West. The plot of story is based on partially truth as well as a hallucination of an ill-minded writer. The Spartan kings, Leonidas, although all in ancient Greece as well as Representatives are not consent to send troops to fight Persians' king, Xerxes, to show their bravery and respect to Sparta. Leonidas remembers spectators G.W. Bush isolated by Americans as well as Congress refusing to fund troops in Iraq.
The movie like all American one promotes savagery from the first parts. As one sees title he can be sure he will see bloodshed. Moving toward Sparta, Persian messengers seem to attack there by their arms hanging their backs. The Persians depicted not to respect women as messenger wants Leonidas' wife not to interfere in conversation. Showing Persians very horrifying and with no mercy by a firing city and a boy dying on Leonidas' hands, Greeks are depicted holy as Zeus, the Greeks' greatest god, sank the Persians' fleets. Leonidas encourages his troops to resist against tyranny as if Bush standing in front of American soldiers encourages them to save Iraqi people from Saddam's tyranny.
One of interesting scene of the film is the similarity between what Bush and Neo-cons believe on Iran's struggle to have access Nuclear arms and showing a monster and some explosions as if director wants to depict and personify this threat to Americans because as we know personification is one American ideology and they like to image everything even spiritual and to embody them so it is very useful way to scare American masses as a powerful instrument as Noam Chomsky believes in Deterring Democracy. According to American idea Satan lives among people and it can be personify like human. Showing magicians and nomadic people stress on Asian and eastern superstitious beliefs. In general it has focused on superiority of western ideology and democracy over easterners.In general, these cultural products can help political leaders to show legitimacy and correctness of their claims to American easy- believers. America for its policy that include intervention in countries with rogue state need to shape public opinion not only in US but whole world by mass media.
[1] -هابرماس .يورگن. بحران مشروعيت تئوري دولت سرمايه داري مدرن . ترجمه جهانگير معيني . تهران . گام نو. ص 262
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